ISRAEL 
HIGH-TECH & INVESTMENT REPORT

from the October 2003 issue


Quigo Captures Valuable Client


Quigo Technologies Inc., a young developer of proprietary search solutions for online contextual advertising, search engine marketing and business intelligence, recently announced the launch of the AdSonarTM contextual advertising solution. AdSonar enables online publishers and licensees to serve contextually targeted advertising that achieves greater relevancy, reach and revenue for publishers, licensees and advertisers alike. "Overture" has licensed Quigo's AdSonar, and will combine their solution with AdSonar's powerful, dynamic capabilities. Overture is a subsidiary of Yahoo and the license will provide Quigo with its first substantial flow of revenues.

AdSonar achieves superior relevancy by integrating automated semantic technology with human intelligence. AdSonar uses proprietary semantic algorithms to automatically identify, match and deliver the most relevant ads to each particular content page. AdSonar's contextual advertising technology can be set up to support foreign languages within a matter of days. Using patent-pending semantic algorithms, AdSonar creates ontologies - networks of concepts and relationships between them - in most languages automatically.

AdSonar offers advertisers the opportunity to present their products or services in an environment more conducive to purchasing, while more effectively reaching their desired target audience.

Online contextual advertising is part of the fast growing search engine marketing industry, which experienced growth of 275% in 2001 and 325% in 2002 to $927.4 million in the US, according to the Interactive Advertising Bureau. "We believe online search engine marketing will continue its impressive growth, possibly exceeding an estimated $7 billion in 2007 worldwide revenues, and contextual advertising, although in very early stage, it is one of the fastest growing new segments within this industry," says U.S. Bancorp Piper Jaffray senior research analyst Safa Rashtchy. "Through its technology and now this relationship with Overture, Quigo has established a solid presence in this industry."

Quigo was founded by Yaron Galai who serves as its COO and Oded Itzhak who is its CTO.


Reprinted from the Israel High-Tech & Investment Report October 2003

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