from the February 2012 issue

There Was Only One Macintosh

On January 24, 1984 Steve Jobs triumphantly stood on a stage and introduced the Macintosh. The word of the Macintosh spread rapidly. It reached Tel-Aviv. I went to the local computer store and was told that the Macintosh would be available only in the United States.

Few knew that few months earlier I was commissioned to do a study as to the possibility of selling Apple products in Israel. It was obvious to me that Israelis would buy the new computer.

Since the first articles that I published as a youngster, it was clear to me that some day I would have my own newspaper.

Sensing an opportunity I flew to New York. At an Apple store I was told about Maggie, the first Macintosh expert. Maggie had a small studio on 45th street, just off Madison Avenue. From behind a locked door Maggie questioned me. I told her about my dream to publish a newspaper. Maggie let me in. She was a massive person and told me that she had been employed by Xerox but saw her future with Apple.

She told me where to buy a Mac and to acquire a program for creating a layout for a newspaper. "Go to Rosenberg in the printer' district, " Maggie instructed. And that is how I got to Rosenberg, He had once been a printer but his son devised a program for the Macintosh. Rosenberg helped his son, and together with his non-Jewish son-in-law, a program they called Ready, Set, Go..they developed a software package for Macintosh computers. Rosenberg quoted $125 for the program. I told him that I was from Israel and the sum was excessive. We settled for $100;.

Back home it was easier said than done. Eventually a youngster learned to use Ready, Set, Go!.

That marked the beginning of my career of publishing a newsletter.

Ready, Set, Go was followed by Quark Express, which in turn was followed by InDesign, the program commonly used by us today.

Reprinted from the Israel High-Tech & Investment Report February 2012

Click HERE to request further information.
Click HERE to go BACK.