Israeli businessmen Roni Hahn and Yoni Echtenberg own the company
that makes and markets SheAgra. Sales of SheAgra in Israel were
conducted not through retail chains, but via the company's website,
and delivered by mail.
A Wal-Mart vice-president said that this was a trial order.
Wal-Mart's management will decide on further orders for the coming
year based on sales in 28 Florida-area Wal-Mart stores.
SheAgra was developed after 10 years of research by a team headed by
Dr. Avner Shemer, senior dermatologist at the Sheba Medical Center at
Tel Hashomer. Production is carried out at the Solgar (Israel) plant
in Netanya. SheAgra was granted Kosher certification at the end of
last week.
Wal-Mart Stores (NYSE:WMT) has placed an order for 50,000 units of
SheAgra, a natural herbal sexual stimulant for women. The contract is
valued at $1.5 million. The price of a five capsule pack of SheAgra
in Israel is NIS 299. The US list price will be $70-75.