ISRAEL 
HIGH-TECH & INVESTMENT REPORT

from the July 2003 issue


Winning Investors Get their Timing Right

Over a lifetime of observing successful participants in the financial world, I have learned that they invariably share certain unique personal qualities. Obviously, they are smart and highly educated and without these qualities they would be unlikely to reach the very top. But others have both the smarts and the education and do not reach the top. What is the missing quality? Less visible is a finely honed ability to apply exquisite timing. In retrospect, it is the right move at the right time, a change of professional direction or a move to another company. Invariably it is the timing that has resulted in a winning result.

In that context I have noted the move taken by the very talented investment banker Ron Lubash, has announced that he is leaving the post of managing director of the Lehman Brothers Israel office. It was the young Lubash, in his mid 30s who convinced Lehman Brothers to establish a full-fledged investment banking office in Israel. In retrospect, 1994 could not have been a better year to set up shop as for the rest of the decade business boomed and the Israeli office led by Ron Lubash garnered more IPOs and M&A transactions than anyone expected. Wall Street loved Israel and Israeli entrepreneurs, especially the high-techies. They flocked, either to Robertson Stephens or Lehman Brothers to discuss their financial needs and to cut deals.

Then came 2000 and the beginning of the end of the frothy period when money was flowing, prices escalating and investment bankers were admired for their skill in creating wealth. Ron Lubash, no less than Andy Kaye, his counterpart at Robertson Stephens conducted himself admirably. Always available for interviews or a conference appearance, his presence and comments were sought, but there was little that Lubash could do as equities plummeted and scandals overtook Wall Street. The Israeli activities of the Lehman Brothers Tel-Aviv office, without seeing actual figures, could hardly support the cost of staying open. Robertson Stephens closed its Israeli office and the firm eventually went out of business.

Ron Lubash has made his next move and it is worth analyzing. He has assumed the position of director of a new private equity fund aimed at investments in Israel. The fund intends to raise $250 million and will be called Markstone Capital. The fund will target "old economy" business such as real estate and leveraged buyouts of firms. The fund has already received pledges of $100 million from the New York State pension fund and the remainder of the monies will be raised from other foreign investors. The fund's offices will be in Tel-Aviv at first. Markstone is named after Mickey Stone Marcus the Israeli-American general, who was killed by friendly fire in battle, near Jerusalem in 1948. The fund will invest in both public and private Israeli companies, and will undertake leveraged acquisitions. It will compete with Apax Partners and First Israel Mezzanine Investors (FIMI), in private equity investments. The New York pension fund is the second largest institutional investor in the US, after the Calpers, the California state employees pension fund and is the largest investment so far of the New York fund in Israel.

The timing of the founding of Markstone Capital, in our view is nothing short of brilliant. Economists in the United States are looking ahead to 2004 as a possible date for an upward turn in the American economy. Wall Street professionals are not expecting, for the time being, a return of an active new issue market. Venture capital funding for Israeli companies, is scarce. The funds have lost massively and are trying to find funding for their old investments.They cannot, at this juncture think of raising new capital for new investments.

Markstone Capital, in our view, will be courted and will have the choice of the very top investments. By the time these investments will mature, in 2-3 years, the capital markets will have returned to buoyancy, capital will be more accessible and the prospect for mergers, joint venture and strategic partnerships will have improved. The timing is "spot on" for still another reason: investments are very reasonably priced.

Few financial managers know Israel as well as Lubash does. He is a home grown product, US trained and Israeli experienced. Investors in Markstone Capital will be getting a good run for their money. Adding a touch of optimism as to the future of the Middle Eastm we were treated to the first face to face meeting between Israeli and Palestinians after more than 32 months of strife, during which more than 2,000 Palestinians and nearly 800 Israelis were killed. The Aqaba summit ended during the first week of June on an upbeat note, with Palestinian PM Abbas pledging an unequivocal end to terrorism; PM Sharon promising to immediately dismantle settlement outposts, and President Bush reiterating U.S. commitment to two states living side by side in peace and security. Both Sharon and Abbas went to great lengths to express understanding of the suffering of the two peoples. At least for a moment there was a feeling that a new chapter in the history of the strife torn Middle East may have been opened. For investors nothing beats a scenario of peace, security and stability.



Reprinted from the Israel High-Tech & Investment Report July 2003

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